Summary
As a WordPress expert, I’ve seen countless websites that are functional, professional, and get the job done—yet when I ask the owner how they feel about their site, I often get a sigh and a shrug. “It’s okay,” they say, “but it doesn’t really feel like me. I want a website I truly love for my legacy project. "
As a WordPress expert, I’ve seen countless websites that are functional, professional, and get the job done—yet when I ask the owner how they feel about their site, I often get a sigh and a shrug. “It’s okay,” they say, “but it doesn’t really feel like me. I want a website I truly love for my legacy project. “
Does this sound familiar? Is your website just “okay”? Maybe it gets traffic, maybe it even converts visitors, yet deep down, you’re not proud of it. There’s something missing—something that reflects you, your passion, and the heart of your business.
If your site doesn’t spark joy or excitement, you might be holding back from sharing it with the world. You deserve a website that you’re excited to show off!
Why an “Okay” Website Holds You Back
A website is often the first impression people get of your business, your message, or your passion project. If you feel disconnected from your site or if it doesn’t fully represent your vision, you’re less likely to promote it. Maybe you’re hesitant to share it on social media, you cringe when you hand out your business cards, or worse—you don’t feel confident directing potential clients or collaborators to it.
A site that doesn’t reflect your unique voice or mission can create subtle barriers in your marketing, your confidence, and your overall sense of pride. When you don’t love your website, you might feel like you’re stuck in a rut, and that’s no way to run a business or pursue a passion project!
But here’s the good news: You can create a website you love, one that represents your essence and excites you every time you click through it. With WordPress, you have all the tools at your fingertips to build something beautiful and functional that reflects the heart and soul of your work.
Let’s dive into how you can turn that “okay” site into something you can’t wait to share.
Step 1: Rediscover Your Passion and Purpose
Before diving into themes, plugins, or design elements, take a moment to reflect on why you started your website in the first place. What’s the purpose behind it? Is it to build a community, showcase your creative work, share your expertise, or offer products or services that change lives?
Your purpose is the foundation of your website. When you reconnect with your why, it becomes easier to align the look, feel, and functionality of your site with your mission. Jot down some key words or phrases that encapsulate what you want visitors to feel when they land on your page. Is it a sense of calm? Excitement? Trust? Use those feelings as a guide for the next steps in building your dream site.
Step 2: Choose the Right Theme—One That Reflects You
One of the most powerful aspects of WordPress is its endless array of themes that cater to different industries, styles, and tastes. However, with so many options, it can feel overwhelming as you make your choice.
The key is to find a theme that not only looks good but also feels like you. Whether it’s minimalistic and clean, bold and colorful, or quirky and artistic, there’s a WordPress theme that matches your vibe.
And that’s why you hire a designer to match your site to your wishes and vision.
Don’t settle for something that’s “close enough.” Take your time browsing, and if possible, invest in a premium theme that offers the customization options you need. Remember, your website should feel like an extension of your personality or brand, so it’s okay to be picky.
When working with a designer, find examples of existing sites that are the look and feel you are going for so the designer has a clear idea of what vision you are holding.
Step 3: Make It User-Friendly
A site you love isn’t just about looks—it also needs to function smoothly for both you and your visitors. A beautiful design will fall flat if your visitors can’t easily navigate your content, or if the site loads slowly.
Think about the experience you want visitors to have. Do you want them to easily find your blog? Sign up for a newsletter? Purchase a product? Clear navigation and a streamlined user journey are essential to creating a site that both you and your audience will enjoy using.
Focus on making the most important elements of your website easy to access. Make sure your site is responsive (mobile-friendly), fast, and intuitive. A good user experience (UX) will make you feel confident that your website isn’t just pretty—it’s effective, too.
Step 4: Infuse Your Site with Personality
Your website is a reflection of your unique story, so don’t be afraid to infuse it with personality! Whether you’re a professional in a serious field or a creative launching your dream project, let your individuality shine through in your content, colors, fonts, and images.
Some simple ways to add personality:
- Custom fonts and colors that align with your brand’s energy.
- Personalized copy that speaks in your voice (not just a generic template).
- Images and videos that tell your story and showcase your passion.
- Calls to action that sound friendly and inviting, like “Join us!” or “Let’s connect!”
By making these custom tweaks, your website will start to feel like it’s truly yours. Remember, people connect with authenticity, so don’t shy away from showing your quirks and uniqueness.
Step 5: Test, Tweak, and Get Feedback
Once you’ve created or refreshed your site, don’t stop there! Get feedback from friends, colleagues, or clients. Ask them how your site makes them feel, if they found what they were looking for, and if anything was confusing or frustrating.
WordPress makes it easy to tweak and improve things, so don’t hesitate to make adjustments as you go. Your website can evolve as your business or project grows, so give yourself the freedom to experiment and change things that no longer feel aligned.
A Final Word: Your Website Should Make You Proud
At the end of the day, your website is a tool to help you share your work with the world. It should inspire confidence, excitement, and pride. If you don’t feel these things right now, that’s okay—change is possible, and WordPress gives you the flexibility to create something you truly love.
With some thoughtful adjustments, you can transform your site into a place you’re excited to share with others. Start with your purpose, choose a theme that feels right, ensure it’s user-friendly, and infuse it with your personality. Don’t forget to ask for feedback and keep improving it over time.
Request a website Audit. The report and information you receive will help your website with SEO, speed, search ranking, and links – All of which will turn your website into an engaging tool rather than a beautiful brochure bringing you clients.
What’s One Thing You Love About Your Site?
Now that you’re on the path to creating a website you’re proud of, I’d love to hear from you! What’s one thing you love about your current website? Share the URL in the comments below, and let’s celebrate the progress you’ve made toward building a site that reflects your passion and purpose!
You’ve got this! Happy building!